Ship the product
Zero-to-one web and mobile products: the core workflow, the interface, billing and launch.
See the product range →Independent product engineer · Operator · Sugar Land, TX
Custom software at the speed of light.
I take products from idea to MVP to market. A Bachelor of Accountancy and a BBA in Banking & Finance from the University of Mississippi, plus a math minor — with operator instincts and AI-accelerated engineering for businesses that need revenue, not roadmaps.
Zero handoffs. You own the code. More about me → Transparent pricing from $1,000 →
GitHub stars on Omi
13.8k+
▲ co-built at a hackathon
Raised by portfolio companies
$3M+
▲ The Network + campus marketplace
Venues tracked by Zappy
700+
▲ 7,000+ live deals
Apps launched
14
▲ 14 projects · 10 releases
Fix the workflow
Internal tools, automation and dashboards that remove manual steps instead of adding software.
See workflow demos →Make it commercial
Pricing, packaging, onboarding, analytics and the P&L context that turns a build into a business.
How I operate →Reported capital raised
Funding reported by two portfolio companies. Not a valuation or LaunchForce revenue.
Currently
- Booking2 new builds this month
- FocusCommercial software, front to back
- Research10 public comps ↗
- Pricing3 fixed packages ↗
20 minutes. Leave with a plan to ship, price, and sell.
Live in your browser
All 10 demos ↗Not screenshots. Open a working product, use it, reset it.
FintechLedgerFlowReconcile + invoice →
CommerceNorth & PineCart + checkout →
AnalyticsMarketLensCohorts + filters →
SalesDeck CRMPipeline + drawers →
HealthcareClinicFlowBooking + intake →
HRPeopleOpsDrag + schedule →
No loginNo installReal stateResettable
Open the demo lab
Track record
View all ↗Start a project
Let's get your product to market.
Tell me the bottleneck. You'll leave with a plan to ship it, price it, and sell it.
Pricing · Fixed scope, fixed price
Know the price before we start.
Three fixed-scope packages for web and mobile apps. Written scope, fixed price, and code you own.
Prices in USD. MVP is paid on delivery. Growth and Scale take 25% up front. No hourly billing.
14apps launched
13.8k+GitHub stars on Omi
$3M+reported client funding
700+venues on Zappy
See the track record →
Three packages, three price points.
Same standard in every tier. Delivery weeks are exact and fixed in the written scope.
MVP
Validate$1,000 flat
4 weeks · 2 weeks expedited (+$500)
Best for validating an idea with a working product.
- Responsive web app (PWA)
- Up to 6 screens, 1 core workflow
- 1 role + admin, email/password
- Basic admin data view
- 2 revision rounds
- Email support, 2 business days
- 14-day bug warranty
- Paid on delivery
Mobile build + store submission add-on: $500 per store, $1,000 both.
Recommended
Growth
Launch$3,000 flat
6 weeks · 4 weeks expedited (+$1,500)
Best for launching and monetizing a commercial product.
- Web app + iOS + Android
- Both app-store submissions included
- Up to 15 screens, 3 workflows
- 2 roles + admin, Google/Apple sign-in
- Stripe subscriptions + customer portal
- 3 standard integrations, email + push
- Admin dashboard, CSV export, event tracking
- 4 revision rounds, shared support channel
- 25% up front, 75% on delivery
Mobile is included.
Scale
Platform$5,000 flat
8 weeks · 5 weeks expedited (+$2,500)
Best for complex platforms, marketplaces, and multi-role products.
- Web + iOS + Android + custom backend
- Up to 25 screens, 5 workflows
- 3 roles + admin, granular permissions
- Stripe Connect, payouts, routing
- 5 custom integrations + webhooks
- Email + push + SMS notifications
- Custom AI workflow or matching
- 6 revision rounds, weekly check-ins, priority channel
- 25% up front, 75% on delivery
Above 25 screens or 5 workflows is a custom quote.
Every build includes
The standard, not an upsell.
- Written scope and fixed quote before payment
- Client portal for flows and reviews
- Weekly written update and staging link
- Responsive, keyboard-accessible UI
- Code, accounts, and data ownership
- Launch and handover walkthrough
- 14-day bug warranty
- No hourly billing
Compare packages
Every limit is in the written quote. No mystery scope.
| Detail | MVP | Growth | Scale |
|---|---|---|---|
| Commercials | |||
| Price | $1,000 flat · paid on delivery | $3,000 flat · 25% up front | $5,000 flat · 25% up front |
| Timeline | 4 weeks · 2 weeks expedited (+$500) | 6 weeks · 4 weeks expedited (+$1,500) | 8 weeks · 5 weeks expedited (+$2,500) |
| Best for | Validate an idea | Launch and monetize | Complex, multi-role platforms |
| Build | |||
| Product surfaces | Responsive web app (PWA) | Web + iOS + Android | Web + iOS + Android + custom backend |
| Screens | Up to 6 | Up to 15 | Up to 25 |
| Core workflows | 1 | 3 | 5 |
| Roles & access | 1 role + admin; email/password | 2 roles + admin; Google/Apple sign-in | 3 roles + admin; granular permissions; SSO quoted |
| Payments | Not included; quoted separately | Stripe subscriptions or one-time + customer portal | Stripe Connect, payouts, complex routing |
| Integrations | 0 | 3 standard | 5 custom + webhooks |
| Notifications | In-app | Email + push | Email + push + SMS |
| Admin & analytics | Basic data view | Dashboard + CSV + event tracking | Advanced roles, audit log, custom dashboards |
| AI | As scoped | As scoped | As scoped |
| Launch | |||
| App stores | Add-on: $500 per store, $1,000 both | Both included | Both included |
| Revisions & portal | Client portal; 2 revision rounds | Client portal; 4 revision rounds | Client portal; 6 revision rounds; weekly check-ins |
| Support & warranty | Email, 2 business days; 14-day warranty | Email + shared channel, 1 business day; 14-day | Priority channel, same business day; 14-day |
| Handover | Repo, accounts, docs, walkthrough | + admin training | + architecture runbook |
Add-ons
Quoted in writing before work starts.
Expedited delivery: +50%. MVP +$500 · Growth +$1,500 · Scale +$2,500, subject to capacity.
Build
Extra revision roundOne consolidated batch of feedback$150
Extra working session30-minute call$100
Analytics + crash reportingSetup$300
CopywritingUp to 500 words per screen$100/screen
Data migrationFinal quote after source reviewfrom $500
Launch
Store submissionPer store, no bundle discount$500/store
Accessibility reviewWCAG 2.2 AA checklist, not certification$500
Existing app audit and takeoverReview before quotefrom $750
Care plans
For products that are live and earning. Month to month after a 3-month minimum.
Care
$500/mo
- Bug and performance fixes for delivered scope
- Monthly security, library, and OS updates
- Uptime/error monitoring + backup checks
- Up to 2 minor UI/copy tweaks a month
- Monthly health report
- Email support, 2 business days
Care Plus
$1,000/mo
- Everything in Care
- Priority 1-business-day response
- Biweekly release window
- One small feature a month (up to 2 screens)
- Quarterly performance review
- Shared Slack channel
3-month minimum · monthly prepay · 30 days' notice · annual prepay 10% off · unused tweaks do not roll over. Excludes new features beyond the allowance, redesigns, new integrations, hosting and third-party provider costs, 24/7 coverage, and data recovery from client-side changes. Business hours 9 to 6 CT, Mon to Fri. Hosting-provider SLA applies; no uptime SLA. Hosting, domains, and provider fees are paid by you directly and are not included in care plans.
What's not included
Stated upfront, so the quote stays honest.
- Third-party fees: Apple $99/yr, Google $25 one-time, Stripe processing, OpenAI/email/SMS usage.
- Hosting, domains, and provider invoices are paid by you directly.
- Copy, photos, logo, or brand identity. Copywriting is available as an add-on.
- Legal documents, privacy/terms, HIPAA/PCI/SOC 2/GDPR programs, messaging compliance. Not legal advice.
- Post-launch feature work. That is Care or a new project.
- App-review delays or policy changes that require new work.
- Native desktop, browser extensions, hardware, localization, 24/7 coverage, uptime SLAs.
- Paid marketing or SEO beyond basic metadata.
- Data entry or migration unless added.
- Integrations without a documented API.
- Enterprise procurement or security reviews, penetration testing, certification.
Fit check
If it's not a fit, I say so on the call.
Great fit
- One decision-maker
- A clear workflow
- Content ready
- Standard integrations
- A 4 to 8 week launch
- Budget $1,000 to $5,000
Not a fit
- Regulated data without a compliance budget
- Custom hardware
- Enterprise procurement
- 24/7 operations
- Equity-only deals
- Open-ended R&D
- Multi-team agency scope
I'll tell you on the scope call if it's not a fit.
How it works
From the first call to handover.
-
01
Scope call
20 minutes on the workflow, the buyer, and the money. No deck.
-
02
Written scope + quote
Screens, workflows, integrations, timeline, and price in writing within 2 business days.
-
03
Payment + kickoff
Growth and Scale pay 25% up front. MVP pays on delivery. Scope freezes at kickoff.
-
04
Build with weekly updates
Flows and staging links live in your client portal. Review before each call.
-
05
Launch + handover
Production or app stores, a walkthrough, and the 14-day bug warranty.
100%MVP, on delivery
25%Growth and Scale, up front
75%Growth and Scale, on delivery
Payment and ownership terms
Plain English. The full agreement comes before any payment.
- MVP is paid 100% on delivery. Growth and Scale pay 25% up front and 75% on delivery.
- The 25% up-front payment is refundable in full before kickoff; non-refundable once work begins. MVP has no up-front payment.
- Cancel after kickoff: pay for completed work. The remaining balance is due on delivery.
- If I cannot finish: pro-rata refund for unfinished work, and you keep completed work.
- Invoices net 7; work pauses if an invoice is more than 7 days late.
- Card or ACH; processing included. Prices in USD; applicable taxes added if required.
- Quote valid 30 days; two build slots a month; the up-front payment holds the slot.
- Scope freezes at kickoff; changes require a written change order, paid before work.
- 14-day bug warranty from handover for web, or store approval for mobile. Five-business-day acceptance. Defects are deviations from the written scope, not new requests.
- Timeline starts at kickoff; app-store review and client delays are excluded. Fourteen days without feedback pauses and shifts the timeline; 30 days reschedules.
- Custom code, accounts, and data transfer on final payment. Generic pre-existing components stay LaunchForce property. Portfolio use unless you opt out. NDA on request.
- No build discounts; reduce scope to fit a budget. No equity-only deals.
Questions, answered
The questions that come up on every scope call.
Why is this cheaper than an agency?
Fixed scope and one senior builder. No account team, no handoffs, no discovery billed by the hour. AI-accelerated engineering compresses the build, and the price is set per package, not per seat. The trade-off: a narrow, well-defined build, not an open-ended engagement.
Is the price really fixed?
Yes. The written quote is the invoice price if the scope does not change. Scope freezes at kickoff. New screens, workflows, integrations, or a different direction need a written change order approved before work starts.
What counts as a screen, workflow, and revision?
A screen is a distinct route or layout. Modals, drawers, tabs, and states do not count. The admin dashboard counts as one screen. A workflow is one end-to-end user task. A revision round is one consolidated batch of feedback. A redesign or new requirement is new scope, not a revision.
Who owns the code, accounts, and data?
You do, on final payment. Code, accounts, and data transfer at handover. I keep rights to generic pre-existing components I reuse across projects, and I may show the work in a portfolio unless you opt out. NDAs on request.
Who pays third-party fees?
You pay providers directly, at cost, no markup. That includes Apple ($99/yr), Google ($25 one-time), hosting and domain, Stripe processing, and OpenAI/email/SMS usage. The accounts stay in your name. Care plans do not cover hosting or provider fees.
What happens if the App Store rejects the app?
Submission and the first response are included. A rejection for a defect or metadata issue in the delivered scope is fixed at no charge. Review time is excluded from the timeline. Policy or content changes are quoted as a change order.
Can I add scope mid-build?
Yes, with a written change order paid before work starts. Add-ons are priced on the rate card. Past 50% of the package price, the next tier is usually better value, so I re-quote that instead.
Can I cancel or pause?
Before kickoff the 25% up-front payment on Growth and Scale is refunded in full. MVP has no up-front payment. After kickoff the up-front payment is non-refundable and you pay for completed work; the remaining balance is due on delivery. If I cannot finish, you get a pro-rata refund for unfinished work and keep what is completed.
What happens after launch?
You get a 14-day bug warranty. After that, Care covers updates, monitoring, and small changes. New features are a new project or a change order. You own the code either way.
Can you work with HIPAA, PCI, SOC 2, or GDPR data?
Not without a compliance budget. Those programs need controls, audits, and legal review beyond a fixed-scope build. I will tell you on the scope call if your data puts the project outside this model.
Do you sign NDAs, and when can you start?
Yes, a mutual NDA before the scope call if you want one. A standard agreement is available before any payment. Two build slots open each month; the up-front payment holds your slot. The timeline starts at kickoff once payment, assets, and access are in place.
What if my project is bigger than Scale, or smaller than MVP?
Bigger than 25 screens or 5 workflows is a custom quote after a scope call. Smaller than MVP can be a first phase. I do not discount builds; we reduce scope to fit the budget. Equity-only deals are not a fit.
Not sure which package?
Tell me the workflow. You get the package, price, and timeline in writing within 2 business days.
If it is not a fit, you will know on the call.
Public markets · finance & accounting lens
Read the business, not just the chart.
A comp set of companies I study: how they make money, what their margins reveal, and where better software and workflows create value. TTM data as of Oct 27, 2026. Illustrative analysis, not investment advice.
Median gross margin
—
Software economics
Median revenue growth
—
TTM year over year
Median FCF margin
—
Cash generation
Median EV / sales
—
What the market pays
Comp set
Click a column to sort · click a row for the accounting read
| Company | Business type |
|---|
Growth vs. profitability
The trade-off the market is pricing
What I look for
Operator lens- Gross margin: software economics, or buying growth with labor?
- Operating leverage: do incremental dollars convert into profit, or disappear into sales and support?
- FCF margin: does the P&L turn into cash, or is working capital eating the story?
- EV / sales: what the market pays for growth and durability. The multiple tells you what must be true.
Commercial read
Every comp hides a workflow problem.
Marketplaces need onboarding and reconciliation. SaaS companies need retention and expansion. Fintechs need controls and reporting. I build the internal tools and customer workflows behind those numbers.
Build log · Linear-style
What I've shipped.
A running record of builds, demos and commercial work, tracked the way a product team tracks work. Filter it, open an item, or book a call about a build like it.
14projects
14apps launched
10app releases
From the LaunchForce development tracker, 2023–2024.
Client work 0
LaunchForce OS 0
Demos 0
Commercial 0
| ID | Item | Project | Type | Updated |
|---|
A curated log, not every commit. Demos are mock data; project work links to public outcomes where available. Want your build on this list? →
Launch lifecycle · illustrative model
From idea to market, compressed.
Most builds stall between idea and market. This is the curve I run: the shortest commercial path from a problem to paying customers.
LFX · product lifecycle
Click a stage to see what happens
ValueTraction
The shortest commercial path
No six-month discovery. No architecture theatre. We start with the smallest sellable version, put it in front of real users, and let usage and revenue decide what comes next.
What ships at each stage
- Idea: scope, price, launch plan
- MVP: one working core workflow, real users
- Beta: live design partners, usage and retention data
- Launch: pricing, onboarding, billing, analytics
- Market: revenue, retention, expansion
Track record · selected outcomes
Shipped, funded, live.
Outcomes from the businesses I have built for. Click a row for the evidence and the project link, or use the type pills to understand each business model.
13.8k+GitHub stars
$3M+Capital raised
700+Venues tracked
4.9★App Store rating
6Featured companies
Portfolio
Outcomes of the businesses I've built for
Selected outcomes
References
Want the deeper version?
Walk through the builds, the trade-offs, and the outcomes on a 20-minute call.
Demo lab · 10 working products
Ten products. One browser.
Not screenshots. Not videos. Every demo below is a working product you can open, click, break, reset and reload — written for the browser, with real state and real workflows.
100% browser-native
Book a 20-min call
10working products
10product categories
0signups or installs
100%client-side state
Every demo persists in your browser and resets with one button.
LF-CRMBrowser demo
Deck CRM
Sales · customer pipeline
A drag-and-drop sales pipeline with deal stages, contact records, search and a live revenue forecast.
- Drag deals between stages
- Open a deal drawer and edit stage
- Search across deals and contacts
LF-MEDBrowser demo
ClinicFlow
Healthcare · practice ops
Practice management: the day’s schedule, patient intake, waiting room, provider filters and appointment booking.
- Book a validated appointment
- Advance patients through intake
- Filter by provider and patient
LF-OPSBrowser demo
Relay
Operations · automation
A visual workflow builder with triggers, conditions, actions and a run animation that produces a step-by-step log.
- Build and save a workflow
- Run it and watch each step
- Pause or enable live workflows
LF-MOBBrowser demo
Split
Consumer · mobile app
A mobile expense-splitting app for trips: balances, activity, insights, custom splits and settle-up.
- Add an expense in a phone frame
- See balances and insights update
- Settle up the whole group
LF-LEDGERBrowser demo
LedgerFlow
Fintech · finance operations
A working finance desk: cash position, transaction search, reconciliation, invoices and a real CSV export.
- Search and filter the ledger
- Reconcile selected bank items
- Create an invoice and export CSV
LF-SHIPBrowser demo
ShipGrid
Logistics · shipment ops
A freight control tower: network lanes, shipment states, exceptions, ETAs and a working create-shipment flow.
- Advance a shipment’s status
- Resolve an exception
- Filter and search the manifest
LF-HRBrowser demo
PeopleOps
HR · applicant tracking
A recruiting pipeline with drag-and-drop stages, structured candidate profiles, notes and interview scheduling.
- Drag a candidate to a new stage
- Schedule an interview
- Search and filter the pipeline
LF-HELPBrowser demo
SupportDesk
Support · customer inbox
A shared support inbox with real threaded replies, canned responses, an AI-assisted draft, status transitions and SLA cues.
- Select a ticket and reply
- Use a canned response
- Resolve and watch the queue update
LF-SHOPBrowser demo
North & Pine
Commerce · storefront
A storefront with a filterable catalog, wishlist, persistent cart, quantity controls, shipping threshold and checkout.
- Filter, sort and open a product
- Add to cart and change quantity
- Complete a browser-only checkout
LF-BIBrowser demo
MarketLens
Analytics · business intelligence
A BI workspace with metric switching, date and segment filters, trend charts, cohort retention and segment drilldown.
- Switch metric and date window
- Filter by customer segment
- Read the cohort heatmap
No demos match.Try a different search or category.
The point
This is the range. Your product is the scoped version.
Data-heavy dashboards, multi-step workflows, drag-and-drop, billing, checkout, inboxes and analytics — the same browser-native build approach, narrowed to your business.
Profile · operator first
I learned the business before I wrote the code.
A Bachelor of Accountancy, a BBA in Banking & Finance, and a minor in mathematics from the University of Mississippi. Operator instincts and a bias for commercialization.
I have a Bachelor of Accountancy in Accountancy and a BBA in Banking & Finance, with a minor in mathematics, all from the University of Mississippi. I started my career at PwC, where I learned how companies actually make, report, and audit money. My experience since has been advisory-adjacent — close enough to pricing, compliance, clients and the P&L to know what matters, without pretending I ran an advisory practice.
Before LaunchForce, I built and ran StockLaunch, a fintech research app that became LaunchForce. I owned the pricing, subscriptions, sales, and the P&L.
That's why LaunchForce builds like an operator. I don't just ship features. I help commercialize the product: what to build first, how to price it, how customers onboard, and which numbers prove it is working.
- Pricing & packaging
Find the price the market will pay, and the package that makes it easy to say yes.
- Positioning & sales
Sharpen the story so the product sells in a demo and survives a procurement call.
- Onboarding & retention
Design the first ten minutes, then the first ten weeks, so users come back.
- Analytics & P&L
Instrument the business, not just the app: conversion, churn, margin, payback.
Most software fails commercially, not technically. I build for the P&L.
Background PwC University of Mississippi B.Acc. · Accountancy BBA · Banking & Finance Minor · Mathematics Advisory-adjacent finance Sugar Land, TX FlutterFlow Experts Program ↗