Ship the product
Zero-to-one web and mobile products: the core workflow, the interface, billing and launch.
See the product range →Independent product engineer · Operator · Sugar Land, TX
Custom software at the speed of light.
I take products from idea to MVP to market. A Bachelor of Accountancy and a BBA in Banking & Finance from the University of Mississippi, plus a math minor — with operator instincts and AI-accelerated engineering for businesses that need revenue, not roadmaps.
Zero handoffs. You own the code. More about me →
GitHub stars on Omi
13.8k+
▲ co-built at a hackathon
Raised by portfolio companies
$3M+
▲ The Network + campus marketplace
Venues tracked by Zappy
700+
▲ 7,000+ live deals
Apps launched
14
▲ 14 projects · 10 releases
Fix the workflow
Internal tools, automation and dashboards that remove manual steps instead of adding software.
See workflow demos →Make it commercial
Pricing, packaging, onboarding, analytics and the P&L context that turns a build into a business.
How I operate →Reported capital raised
Funding reported by two portfolio companies. Not a valuation or LaunchForce revenue.
Currently
- Booking2 new builds this month
- FocusCommercial software, front to back
- Research10 public comps ↗
20 minutes. Leave with a plan to ship, price, and sell.
Live in your browser
All 10 demos ↗Not screenshots. Open a working product, use it, reset it.
FintechLedgerFlowReconcile + invoice →
CommerceNorth & PineCart + checkout →
AnalyticsMarketLensCohorts + filters →
SalesDeck CRMPipeline + drawers →
HealthcareClinicFlowBooking + intake →
HRPeopleOpsDrag + schedule →
No loginNo installReal stateResettable
Open the demo lab
Track record
View all ↗Start a project
Let's get your product to market.
Tell me the bottleneck. You'll leave with a plan to ship it, price it, and sell it.
Public markets · finance & accounting lens
Read the business, not just the chart.
A comp set of companies I study: how they make money, what their margins reveal, and where better software and workflows create value. TTM data as of Oct 27, 2026. Illustrative analysis, not investment advice.
Median gross margin
—
Software economics
Median revenue growth
—
TTM year over year
Median FCF margin
—
Cash generation
Median EV / sales
—
What the market pays
Comp set
Click a column to sort · click a row for the accounting read
| Company | Business type |
|---|
Growth vs. profitability
The trade-off the market is pricing
What I look for
Operator lens- Gross margin: software economics, or buying growth with labor?
- Operating leverage: do incremental dollars convert into profit, or disappear into sales and support?
- FCF margin: does the P&L turn into cash, or is working capital eating the story?
- EV / sales: what the market pays for growth and durability. The multiple tells you what must be true.
Commercial read
Every comp hides a workflow problem.
Marketplaces need onboarding and reconciliation. SaaS companies need retention and expansion. Fintechs need controls and reporting. I build the internal tools and customer workflows behind those numbers.
Build log · Linear-style
What I've shipped.
A running record of builds, demos and commercial work, tracked the way a product team tracks work. Filter it, open an item, or book a call about a build like it.
14projects
14apps launched
10app releases
From the LaunchForce development tracker, 2023–2024.
Client work 0
LaunchForce OS 0
Demos 0
Commercial 0
| ID | Item | Project | Type | Updated |
|---|
A curated log, not every commit. Demos are mock data; project work links to public outcomes where available. Want your build on this list? →
Launch lifecycle · illustrative model
From idea to market, compressed.
Most builds stall between idea and market. This is the curve I run: the shortest commercial path from a problem to paying customers.
LFX · product lifecycle
Click a stage to see what happens
ValueTraction
The shortest commercial path
No six-month discovery. No architecture theatre. We start with the smallest sellable version, put it in front of real users, and let usage and revenue decide what comes next.
What ships at each stage
- Idea: scope, price, launch plan
- MVP: one working core workflow, real users
- Beta: live design partners, usage and retention data
- Launch: pricing, onboarding, billing, analytics
- Market: revenue, retention, expansion
Track record · selected outcomes
Shipped, funded, live.
Outcomes from the businesses I have built for. Click a row for the evidence and the project link, or use the type pills to understand each business model.
13.8k+GitHub stars
$3M+Capital raised
700+Venues tracked
4.9★App Store rating
6Featured companies
Portfolio
Outcomes of the businesses I've built for
Selected outcomes
References
Want the deeper version?
Walk through the builds, the trade-offs, and the outcomes on a 20-minute call.
Demo lab · 10 working products
Ten products. One browser.
Not screenshots. Not videos. Every demo below is a working product you can open, click, break, reset and reload — written for the browser, with real state and real workflows.
100% browser-native
Book a 20-min call
10working products
10product categories
0signups or installs
100%client-side state
Every demo persists in your browser and resets with one button.
LF-CRMBrowser demo
Deck CRM
Sales · customer pipeline
A drag-and-drop sales pipeline with deal stages, contact records, search and a live revenue forecast.
- Drag deals between stages
- Open a deal drawer and edit stage
- Search across deals and contacts
LF-MEDBrowser demo
ClinicFlow
Healthcare · practice ops
Practice management: the day’s schedule, patient intake, waiting room, provider filters and appointment booking.
- Book a validated appointment
- Advance patients through intake
- Filter by provider and patient
LF-OPSBrowser demo
Relay
Operations · automation
A visual workflow builder with triggers, conditions, actions and a run animation that produces a step-by-step log.
- Build and save a workflow
- Run it and watch each step
- Pause or enable live workflows
LF-MOBBrowser demo
Split
Consumer · mobile app
A mobile expense-splitting app for trips: balances, activity, insights, custom splits and settle-up.
- Add an expense in a phone frame
- See balances and insights update
- Settle up the whole group
LF-LEDGERBrowser demo
LedgerFlow
Fintech · finance operations
A working finance desk: cash position, transaction search, reconciliation, invoices and a real CSV export.
- Search and filter the ledger
- Reconcile selected bank items
- Create an invoice and export CSV
LF-SHIPBrowser demo
ShipGrid
Logistics · shipment ops
A freight control tower: network lanes, shipment states, exceptions, ETAs and a working create-shipment flow.
- Advance a shipment’s status
- Resolve an exception
- Filter and search the manifest
LF-HRBrowser demo
PeopleOps
HR · applicant tracking
A recruiting pipeline with drag-and-drop stages, structured candidate profiles, notes and interview scheduling.
- Drag a candidate to a new stage
- Schedule an interview
- Search and filter the pipeline
LF-HELPBrowser demo
SupportDesk
Support · customer inbox
A shared support inbox with real threaded replies, canned responses, an AI-assisted draft, status transitions and SLA cues.
- Select a ticket and reply
- Use a canned response
- Resolve and watch the queue update
LF-SHOPBrowser demo
North & Pine
Commerce · storefront
A storefront with a filterable catalog, wishlist, persistent cart, quantity controls, shipping threshold and checkout.
- Filter, sort and open a product
- Add to cart and change quantity
- Complete a browser-only checkout
LF-BIBrowser demo
MarketLens
Analytics · business intelligence
A BI workspace with metric switching, date and segment filters, trend charts, cohort retention and segment drilldown.
- Switch metric and date window
- Filter by customer segment
- Read the cohort heatmap
No demos match.Try a different search or category.
The point
This is the range. Your product is the scoped version.
Data-heavy dashboards, multi-step workflows, drag-and-drop, billing, checkout, inboxes and analytics — the same browser-native build approach, narrowed to your business.
Profile · operator first
I learned the business before I wrote the code.
A Bachelor of Accountancy, a BBA in Banking & Finance, and a minor in mathematics from the University of Mississippi. Operator instincts and a bias for commercialization.
I have a Bachelor of Accountancy in Accountancy and a BBA in Banking & Finance, with a minor in mathematics, all from the University of Mississippi. I started my career at PwC, where I learned how companies actually make, report, and audit money. My experience since has been advisory-adjacent — close enough to pricing, compliance, clients and the P&L to know what matters, without pretending I ran an advisory practice.
Before LaunchForce, I built and ran StockLaunch, a fintech research app that became LaunchForce. I owned the pricing, subscriptions, sales, and the P&L.
That's why LaunchForce builds like an operator. I don't just ship features. I help commercialize the product: what to build first, how to price it, how customers onboard, and which numbers prove it is working.
- Pricing & packaging
Find the price the market will pay, and the package that makes it easy to say yes.
- Positioning & sales
Sharpen the story so the product sells in a demo and survives a procurement call.
- Onboarding & retention
Design the first ten minutes, then the first ten weeks, so users come back.
- Analytics & P&L
Instrument the business, not just the app: conversion, churn, margin, payback.
Most software fails commercially, not technically. I build for the P&L.
Background PwC University of Mississippi B.Acc. · Accountancy BBA · Banking & Finance Minor · Mathematics Advisory-adjacent finance Sugar Land, TX FlutterFlow Experts Program ↗